Monthly Archives: October 2012

C193 Schedule

It’s difficult to believe we are nearing the last month of classes for the semester!

In looking over the syllabus, I’ve made a few changes, please note:
– Graduate Case Study Assignment is now due on Tuesday, Oct 30
– Laura and Carrie will present on Pinterest and Tumblr on Tuesday, Oct 30
– Quiz #3 will be rescheduled to Thursday, November 8

– Thursday, November 1, will be a group work day – you will meet in your groups to work on your social media plan. I would also like to meet with each of the groups individually, in my office, to address your concerns and campaign directions.

Please let me know if you have any questions.


Blog Assignment for Next Week

Your blog assignment for next week is to critically reflect upon the idea of personal branding. Do you see the value in thinking about your personal brand or do you take offense at being considered a “brand” at all? Comment on the Chris Brogan piece you read on personal branding, as well as the videos we saw on YouTube. The first one was by William Arruda, who’s posted several videos on personal branding and has his own web site.


And a counterpoint by Seth Godin:

The point is, whether you call it personal branding, or image, or reputation, it does matter. And when you apply for a job, you can guarantee that one of the first things your potential employer will do is google you. And, why lying on a beach in a bikini or your surfing shorts drinking a margarita is a lovely thing to do on vacation (assuming you’re of age, of course!), it doesn’t exactly project the go-getter, “I’m the best social media strategist and public relations practitioner west of the Mississippi and I’ll work 24 hours a day to make sure you meet all your organizational objectives,” image you may think. Perception does matter. Perception is someone’s reality at least.

So, for next week’s post, think about the concept of personal branding and the discussion for and against it, but you can save a detailed analysis of your own personal brand for the assignment which is due in November.

Social Photography Blog Post (Assignment)

I am looking forward to seeing all of the C193 students’ blog posts tomorrow — the topic of which is social photography. The assignment, you’ll recall, was to shoot some photos (approximately 3 – 5) with a digital camera, or phone, and upload them to your blog. You were also asked to start a Flickr account and load some photos to that platform. Finally, your blog post will reflect on these actions and social photography, in general.

I enjoy photography and graphic design a lot. As I’ve mentioned, I spent the first part of my career doing a lot of photography and design and it’s interesting to come full circle and get back into it. Photography is another skill that you, as a communicator, can continually develop. You’ll be amazed at how often you’ll be asked to take photos as part of your public relations work, especially if you work for a smaller organization where funds are limited. As we spoke about in class last week, just a few adjustments to your photo composition, especially being more aware of the background, can make a big difference in the overall design of your images.


Social Photography

Since tomorrow’s discussion is about photography, it seemed an appropriate time to upload some photos from my recent trip to the Public Relations Student Society of America’s (PRSSA) annual conference that is wrapping up tomorrow in San Francisco. It was a really inspiring and energizing conference, the details of which I will save for another post. One highlight, however, was the Super Saturday workshop for the Educator’s Academy in which faculty members shared best practices of teaching PR.

That particular workshop was held off-site at some workshop facilities at a Kaiser Permanente hospital about 3 miles away from Union Square, and the hotels where the rest of the conference was happening. Anyway, it was a beautiful morning and I was feeling energetic so I walked the distance and snapped a few shots of San Francisco along my way.

The walk brought me back quite a few years to a time when I would spend my weekends walking around with camera in hand, snapping cityscapes. (Clearly this was BC – before children.) However, on this trip I was shooting with my iPhone, and while the photos are okay, they’re really not great. The major issue, technically, is how the phone/camera reads the light– which is not very subtly. Consequently, in some images you can really see the lighter areas completely blown out. The qualities of these images are adding a new digital SLR (single lens reflex) camera on my wish list (a girl can wish, right?). There is a pre-professional digital Nikon that I have my eyes set on that I may just have to splurge on one of these days.

Anyhow, here are some pictures of San Francisco, October 2012.

Church (unknown name)

Peace Tower, Japan Town

Green on green, self-portrait

Contemporary Jewish Museum, promotional signage

(l-r) Laura Hong & Cortney Ceccato representing the University of the Pacific chapter at PRSSA 2012

Next week’s blog post – C193

In preparation for our client meeting next week, I’d like you to do some research. For your blog post, conduct some formative research examining how other publications (i.e. consumer magazines) are using social media. Think (and write) about which platforms they’re using and how successful they are in each. What are they posting about? Which kinds of comments seem to generate the most dialogue? Do you see differences across publications? What works what doesn’t? Let’s start to apply practices we’ve been reading about and talking about, beginning with listening.

Have fun!

If you could speak with a social media professional, what would you ask?

In planning our social media panel that’s coming to campus on November 15 (see previous entry), I would like to know what you, students, are interested in learning from these professionals working on the cutting-edge of social media.

Please send me your thoughts and questions so that we can integrate them into the program. It’s going to be a great event – so mark your calendars now!

Quiz #2 – Social Media and PR (C193)

Where oh where is this semester going???

This is a reminder that we have our second quiz this Thursday, October 11. Quiz will cover Groundswell Chapters 6, 7, 8, 9, 10 and our discussion on live tweeting.

PRSSA – full steam ahead!

I am excited to report that Pacific’s PRSSA Chapter is off and running with some great events planned for this year! We had a very productive meeting last Thursday wherein we identified several guest speakers, workshops, and social events that we will organize this academic year. Some imminent events include:

1) This Thursday, October 11, we are hosting a Pizza Social at the Lair in the DUC from 12pm – 1pm. This will be a great opportunity for prospective members to meet and chat with current members to find out more about membership benefits. Come for the free food, but stay for the great conversation!

2) This weekend is the National PRSSA conference in San Francisco. I will be attending from Friday to Sunday, in addition to two of our members. This will be not only a great learning event, but also an excellent opportunity to meet students from across the country who are interested in developing a career in public relations. I am looking forward to all of the excellent speakers lined up, especially Biz Stone, one of the co-founders of Twitter.

3) On November 15, we are hosting our first speaker panel of the year focusing on how organizations are using social media to build community around their services and products. We have a very diverse panel lined up including: 1) Corin Imai from Hewlett-Packard; 2) Josh Morgan from Edelman Digital in Sacramento; and Jeremy Neisser from the Stockton Ports baseball organization. The event will be a “brown bag” lunch from 12pm – 1pm. More details, including location information, will be forthcoming. Hope to see you there!

What an exciting semester ahead! As you can see, PRSSA is a fantastic pre-professional organization where you can learn directly from top industry professionals, network with other students, and develop your skills. I encourage all students interested in developing a career in public relations and communications to join today. Membership dues must be submitted by November 1, 2012.

See you on Thursday at the Social!