It’s difficult to believe we are nearing the last month of classes for the semester!
In looking over the syllabus, I’ve made a few changes, please note:
– Graduate Case Study Assignment is now due on Tuesday, Oct 30
– Laura and Carrie will present on Pinterest and Tumblr on Tuesday, Oct 30
– Quiz #3 will be rescheduled to Thursday, November 8
– Thursday, November 1, will be a group work day – you will meet in your groups to work on your social media plan. I would also like to meet with each of the groups individually, in my office, to address your concerns and campaign directions.
Please let me know if you have any questions.
Your blog assignment for next week is to critically reflect upon the idea of personal branding. Do you see the value in thinking about your personal brand or do you take offense at being considered a “brand” at all? Comment on the Chris Brogan piece you read on personal branding, as well as the videos we saw on YouTube. The first one was by William Arruda, who’s posted several videos on personal branding and has his own web site.
And a counterpoint by Seth Godin:
The point is, whether you call it personal branding, or image, or reputation, it does matter. And when you apply for a job, you can guarantee that one of the first things your potential employer will do is google you. And, why lying on a beach in a bikini or your surfing shorts drinking a margarita is a lovely thing to do on vacation (assuming you’re of age, of course!), it doesn’t exactly project the go-getter, “I’m the best social media strategist and public relations practitioner west of the Mississippi and I’ll work 24 hours a day to make sure you meet all your organizational objectives,” image you may think. Perception does matter. Perception is someone’s reality at least.
So, for next week’s post, think about the concept of personal branding and the discussion for and against it, but you can save a detailed analysis of your own personal brand for the assignment which is due in November.
Since tomorrow’s discussion is about photography, it seemed an appropriate time to upload some photos from my recent trip to the Public Relations Student Society of America’s (PRSSA) annual conference that is wrapping up tomorrow in San Francisco. It was a really inspiring and energizing conference, the details of which I will save for another post. One highlight, however, was the Super Saturday workshop for the Educator’s Academy in which faculty members shared best practices of teaching PR.
That particular workshop was held off-site at some workshop facilities at a Kaiser Permanente hospital about 3 miles away from Union Square, and the hotels where the rest of the conference was happening. Anyway, it was a beautiful morning and I was feeling energetic so I walked the distance and snapped a few shots of San Francisco along my way.
The walk brought me back quite a few years to a time when I would spend my weekends walking around with camera in hand, snapping cityscapes. (Clearly this was BC – before children.) However, on this trip I was shooting with my iPhone, and while the photos are okay, they’re really not great. The major issue, technically, is how the phone/camera reads the light– which is not very subtly. Consequently, in some images you can really see the lighter areas completely blown out. The qualities of these images are adding a new digital SLR (single lens reflex) camera on my wish list (a girl can wish, right?). There is a pre-professional digital Nikon that I have my eyes set on that I may just have to splurge on one of these days.
Anyhow, here are some pictures of San Francisco, October 2012.
Church (unknown name)
Peace Tower, Japan Town
Green on green, self-portrait
Contemporary Jewish Museum, promotional signage
(l-r) Laura Hong & Cortney Ceccato representing the University of the Pacific chapter at PRSSA 2012
Where oh where is this semester going???
This is a reminder that we have our second quiz this Thursday, October 11. Quiz will cover Groundswell Chapters 6, 7, 8, 9, 10 and our discussion on live tweeting.