Category Archives: Photography

News and Views

What a wonderfully productive and exciting week we’ve had!

I was glad to see everyone enjoyed Josh Morgan’s visit and you asked some great questions. As you’ll recall, we captured the moment:


Josh Morgan (center) and C193/293 Students, Fall 2014

Also, we captured the social media team and their Pac Ave clients:


I’m only sorry we didn’t take pictures of Ian Hill’s visit and the previous campaign team! D’oh!

As we head toward the mid-point of the semester, remember that I need to see a editorial calendar from each team so that I can keep up with your social media campaigns. I have this for Theatre (in your proposal) but not Music. However, I will anticipate receiving Music’s calendar later next week (after your brainstorming meeting with the Client). Meanwhile, as you proceed with your campaign implementation, if you have any questions that I can help with, please let me know.

Finally, for your blog post next week, in light of having had two guest speakers, thus far, and all the readings you’ve done, and the campaigns you’ve designed, I’d like you to reflect on what you’ve learned so far about social media. What’s been most surprising and/or interesting? Reflect specifically on our guest speakers, as well as the readings, and the work you’ve done. Are you excited to contemplate a career that involves social media or has the allure changed for you? Finally, are there things you’re still burning to know that we haven’t yet touched upon — in particular, please let me know if there’s something you’d like to discuss further — especially if is is NOT indicated on the syllabus for the weeks to come. (I will try to include it somewhere, if that’s the case.)

Have a great weekend!

Social Photography Blog Post (Assignment)

I am looking forward to seeing all of the C193 students’ blog posts tomorrow — the topic of which is social photography. The assignment, you’ll recall, was to shoot some photos (approximately 3 – 5) with a digital camera, or phone, and upload them to your blog. You were also asked to start a Flickr account and load some photos to that platform. Finally, your blog post will reflect on these actions and social photography, in general.

I enjoy photography and graphic design a lot. As I’ve mentioned, I spent the first part of my career doing a lot of photography and design and it’s interesting to come full circle and get back into it. Photography is another skill that you, as a communicator, can continually develop. You’ll be amazed at how often you’ll be asked to take photos as part of your public relations work, especially if you work for a smaller organization where funds are limited. As we spoke about in class last week, just a few adjustments to your photo composition, especially being more aware of the background, can make a big difference in the overall design of your images.


Social Photography

Since tomorrow’s discussion is about photography, it seemed an appropriate time to upload some photos from my recent trip to the Public Relations Student Society of America’s (PRSSA) annual conference that is wrapping up tomorrow in San Francisco. It was a really inspiring and energizing conference, the details of which I will save for another post. One highlight, however, was the Super Saturday workshop for the Educator’s Academy in which faculty members shared best practices of teaching PR.

That particular workshop was held off-site at some workshop facilities at a Kaiser Permanente hospital about 3 miles away from Union Square, and the hotels where the rest of the conference was happening. Anyway, it was a beautiful morning and I was feeling energetic so I walked the distance and snapped a few shots of San Francisco along my way.

The walk brought me back quite a few years to a time when I would spend my weekends walking around with camera in hand, snapping cityscapes. (Clearly this was BC – before children.) However, on this trip I was shooting with my iPhone, and while the photos are okay, they’re really not great. The major issue, technically, is how the phone/camera reads the light– which is not very subtly. Consequently, in some images you can really see the lighter areas completely blown out. The qualities of these images are adding a new digital SLR (single lens reflex) camera on my wish list (a girl can wish, right?). There is a pre-professional digital Nikon that I have my eyes set on that I may just have to splurge on one of these days.

Anyhow, here are some pictures of San Francisco, October 2012.

Church (unknown name)

Peace Tower, Japan Town

Green on green, self-portrait

Contemporary Jewish Museum, promotional signage

(l-r) Laura Hong & Cortney Ceccato representing the University of the Pacific chapter at PRSSA 2012