Category Archives: PRSSA

Social Photography

Since tomorrow’s discussion is about photography, it seemed an appropriate time to upload some photos from my recent trip to the Public Relations Student Society of America’s (PRSSA) annual conference that is wrapping up tomorrow in San Francisco. It was a really inspiring and energizing conference, the details of which I will save for another post. One highlight, however, was the Super Saturday workshop for the Educator’s Academy in which faculty members shared best practices of teaching PR.

That particular workshop was held off-site at some workshop facilities at a Kaiser Permanente hospital about 3 miles away from Union Square, and the hotels where the rest of the conference was happening. Anyway, it was a beautiful morning and I was feeling energetic so I walked the distance and snapped a few shots of San Francisco along my way.

The walk brought me back quite a few years to a time when I would spend my weekends walking around with camera in hand, snapping cityscapes. (Clearly this was BC – before children.) However, on this trip I was shooting with my iPhone, and while the photos are okay, they’re really not great. The major issue, technically, is how the phone/camera reads the light– which is not very subtly. Consequently, in some images you can really see the lighter areas completely blown out. The qualities of these images are adding a new digital SLR (single lens reflex) camera on my wish list (a girl can wish, right?). There is a pre-professional digital Nikon that I have my eyes set on that I may just have to splurge on one of these days.

Anyhow, here are some pictures of San Francisco, October 2012.

Church (unknown name)

Peace Tower, Japan Town

Green on green, self-portrait

Contemporary Jewish Museum, promotional signage

(l-r) Laura Hong & Cortney Ceccato representing the University of the Pacific chapter at PRSSA 2012

If you could speak with a social media professional, what would you ask?

In planning our social media panel that’s coming to campus on November 15 (see previous entry), I would like to know what you, students, are interested in learning from these professionals working on the cutting-edge of social media.

Please send me your thoughts and questions so that we can integrate them into the program. It’s going to be a great event – so mark your calendars now!

PRSSA – full steam ahead!

I am excited to report that Pacific’s PRSSA Chapter is off and running with some great events planned for this year! We had a very productive meeting last Thursday wherein we identified several guest speakers, workshops, and social events that we will organize this academic year. Some imminent events include:

1) This Thursday, October 11, we are hosting a Pizza Social at the Lair in the DUC from 12pm – 1pm. This will be a great opportunity for prospective members to meet and chat with current members to find out more about membership benefits. Come for the free food, but stay for the great conversation!

2) This weekend is the National PRSSA conference in San Francisco. I will be attending from Friday to Sunday, in addition to two of our members. This will be not only a great learning event, but also an excellent opportunity to meet students from across the country who are interested in developing a career in public relations. I am looking forward to all of the excellent speakers lined up, especially Biz Stone, one of the co-founders of Twitter.

3) On November 15, we are hosting our first speaker panel of the year focusing on how organizations are using social media to build community around their services and products. We have a very diverse panel lined up including: 1) Corin Imai from Hewlett-Packard; 2) Josh Morgan from Edelman Digital in Sacramento; and Jeremy Neisser from the Stockton Ports baseball organization. The event will be a “brown bag” lunch from 12pm – 1pm. More details, including location information, will be forthcoming. Hope to see you there!

What an exciting semester ahead! As you can see, PRSSA is a fantastic pre-professional organization where you can learn directly from top industry professionals, network with other students, and develop your skills. I encourage all students interested in developing a career in public relations and communications to join today. Membership dues must be submitted by November 1, 2012.

See you on Thursday at the Social!

Brief Announcements

PRSSA Conference:
The deadline to register for the National Public Relations Student Society of America (PRSSA) Conference, which will be held in San Francisco, October 12 – 16, has been extended to Friday, September 21. I encourage all students to attend this valuable networking and educational event. Please see the national web site for more information or send me an email ifyou have some specific questions.

Help Wanted:
I am looking for a student with page layout / graphic design skills to work on a newsletter. Please send me an email ASAP if you’re interested and qualified. This would be a great piece to add to your growing portfolio of work!


Public Relations Student Society of America – Pacific Chapter

Congratulations to Cortney Ceccato and Chelsea King for being elected as the new President and Vice-President of Pacific’s PRSSA Chapter! This is going to be a great year ahead and we’re all excited to welcome in our new executive Board, including Kinsey Eaton (Secretary) and Katelyn Albrecht (Treasurer).

I encourage all students interested in careers in communication generally, and public relations especially, to join Pacific’s PRSSA chapter. It’s a great opportunity to learn more about the field and network with other students and professionals also interested in public relations.

We are beginning our strategic planning for this year, which includes identifying our fundraising goals and program events. As a chapter with many new members it’s a great time to get involved and help steer the future direction of Pacific’s Chapter. Our meetings are on Thursdays at 12’noon in the conference room in the Communication Building — everyone is welcome!

Another thing we’re excited about is that the PRSSA National Conference will be held in San Francisco this year. You can check out the program here.  This is a wonderful event, loaded with opportunities to meet public relations students and professionals from across the country, as well as attend presentations from top leaders in the field. I highly encourage everyone to attend. The conference runs from from Friday, October 12 to Tuesday, October 16.