Category Archives: social media

New Year’s resolution #1: post more!

I’m not a big fan of New Year’s resolutions, but I am going to make at least one this year (better late than never!), which is to write at least one blog post per week.

In class we discuss how challenging it is for many organizations to keep “feeding” their social media platforms. It is difficult to allocate the resources to keep our social media platforms alive and humming. And, alas, I’ve fallen into the same conundrum of feeling like I do not have enough time to upkeep my own blog. However, there is so much going on and so much that I’d like to share with everyone interested in similar topics, that I’m going to make a much better effort this year to post more regularly. My goal will be one post a week. One suggestion I have (which I’m going to follow myself) is to allocate a specific amount of time, perhaps 20 minutes a week, to work on my blog. This way, I can avoid loosing track of time and spending way too much of it on social media rather than other priorities.

On another note, this week I am co-presenting a lunchtime seminar at Pacific’s Center for Teaching and Learning (located in the library) on the team-based learning instructional method. I have become such an evangelist for this method because I love how it energizes the classroom environment and encourages student participation, discussion, and knowledge application.

This semester I’ve already been applying some of the principles in two of my classes: Pacific Seminar 2 where it’s a wonderful structure to engage students in discussions about ethical decision-making; and COMM 25, our introductory communication course. I look forward to refining my application of this method throughout the semester.

Ready, set, go! See you next week.



C193/293 Schedule Changes

I’ve had to modify our schedule — even after last night’s changes — due to the scheduling of some wonderful guest speakers!  Therefore, please note:

Next week, September 16, 18:
On Tuesday we will welcome our first guest speaker, Ian Hill, executive producer for digital and social media for News10 Sacramento. He will discuss the rise of social media in the newsroom and suggest some strategies on how to use social media to engage audiences.

This means that ALL fact sheets and accompanying presentations will now be due next Thursday, September 18. On this date, I will also ask that you hand in a draft of your social media plans for your Client. Get as much done as you can, and especially work on sections that may be particularly problematic for you. The point of the draft is to make this a working document so that I can provide you with some feedback before your Client pitches.

Remember plans should include: Background Research and Situation Analysis; Goals and Objectives; Key Publics; Key Messages; Strategies and Tactics; Budget (likely $0 unless you’re proposing some sort of give-away); and Evaluation. Also, please include a short (250 words) executive summary (i.e. an abstract) and some samples of your proposed content.

A suggestion to manage your work flow: you may consider divvying up the sections and assigning a lead to get the draft going on each section (or 1-2 sections). Then, make sure that at least 1 other person also reads/contributes to that section. Then someone should read the whole proposal for continuity sake, as well. Do not short change your research — remember, think about what we need to know regarding the organization; project; environment; key publics etc. Your research is key as it supports the logic of your proposal.

Client pitches:
The Music Team will now pitch their plan on Tuesday, September 30 (not October 2 as originally stated in the syllabus). This will move the pitches closer together and make room for a special guest speaker from Edelman Digital who will come to class on October 2. I am awaiting confirmation from Theatre Arts that September 25 still works as a pitch date.

Any questions? Please let me know. I’m excited to see how your work is progressing. Hopefully you are as excited as I am to see everything come together.


Social Media Event in Sacramento Tomorrow Evening

I wanted to share with you what looks to be a very interesting social media panel that’s happening tomorrow evening, Tuesday, November 13, in Sacramento. It’s put on by the Social Media Club of Sacramento, a great organization that sponsors many learning opportunities for everyone interested in social media. This event will focus on how the healthcare industry uses social media to support its objectives, which happens to be one of my particular research interests. 🙂  This is a great opportunity to meet working professionals who specialize in social media and also to learn more about social media in a particular context.  I’d like to attend the event myself (which is free! — although a donation is recommended) and hopefully I will see you there!

Next week’s blog post – C193

In preparation for our client meeting next week, I’d like you to do some research. For your blog post, conduct some formative research examining how other publications (i.e. consumer magazines) are using social media. Think (and write) about which platforms they’re using and how successful they are in each. What are they posting about? Which kinds of comments seem to generate the most dialogue? Do you see differences across publications? What works what doesn’t? Let’s start to apply practices we’ve been reading about and talking about, beginning with listening.

Have fun!

If you could speak with a social media professional, what would you ask?

In planning our social media panel that’s coming to campus on November 15 (see previous entry), I would like to know what you, students, are interested in learning from these professionals working on the cutting-edge of social media.

Please send me your thoughts and questions so that we can integrate them into the program. It’s going to be a great event – so mark your calendars now!